FarmboxRx, a healthy food company, has launched a program that provides nutritious food and tailored education to those going through their maternal health journey, the company announced Tuesday.
Boston-based FarmboxRx contracts
with payers (primarily Medicaid and Medicare programs) to deliver produce
boxes, cooking kits, educational materials and pantry items to patients’
doors.
Its new maternal health program is customizable by the health plan
and sends members a food box, which is different based on the population. For
example, members who don’t have a refrigerator may receive shelf-stable foods
like apples and oranges. The company can also send food to cater to different
cultures as well. The boxes may also come with food items that are good for
pregnancy, like beets.
In addition to food, the boxes provide a magazine with educational
content. This content can be offered in different languages and focuses on a
variety of topics, including prenatal and postpartum care visit compliance,
postpartum mental health, immunizations and prenatal and postpartum nutrition.
In addition, there is information on how to enroll in government support
programs like the Supplemental Nutrition Assistance Program (SNAP) and Women,
Infants and Children (WIC). Members can also access this information on a
website that is provided in the box.
“We’re really pushing things like why it’s really important to go
to that postnatal discharge appointment, not just for the mom but for the baby
to get a weigh-in just in case the baby is not gaining weight and to check for
jaundice, things like that,” said Ashley Tyrner, founder and CEO of
FarmboxRx, in an interview.
Depending on the health plan working with FarmboxRx, members can
get additional food boxes. In some cases, members may have to fill out a survey
that asks about social determinants of health, like if the member is
transportation insecure or housing insecure.
“It really can be designed around the plan,” Tyrner explained.
“Maybe members have to do tasks to get other boxes, or maybe the plan is just
trying to educate them on these other tasks and they don’t have to do other
tasks in order to get other boxes.”
Tyrner chose to create the maternal health program because of her
own experience.
“I was a Medicaid mom,” she said. “I went through the Medicaid
system to have my daughter. If that system was not available to me, I don’t
know what I would have done … and I lived in a rural area. I was very fortunate
that I had a really great doctor who listened to all of my complaints.”
FarmboxRx is not the only company addressing food insecurity for
women during pregnancy. Other companies include Season Health and NourishedRx.
This kind of support is needed considering the maternal mortality
rate is on the rise in the U.S. In 2021, the maternal mortality rate was 32.9
deaths per 100,000 live births, compared to 23.8 deaths per 100,000 live births
in 2020, according to the CDC.
The maternal mortality rate for non-Hispanic Black women is 2.6 times the rate
for non-Hispanic White women.
While a lot of stakeholders are talking about innovation within
healthcare to improve outcomes — like the use of AI — Tyrner argued that people
are “starting to get ahead of their skis.”
“We have something as simple as people not knowing they need to
redetermine for Medicaid and they’re not knowing until they go to the doctor
for their diabetic check-in … and then they have to go through the bureaucracy
process again,” she argued. “We need to be teaching people about the benefits
that they do have available to them, and we need to have a better way of
teaching them about these benefits.”
When asked what she hopes to achieve with the maternal health
program, Tyrner said she hopes to help members “speak up at their appointments
and advocate for them.”
https://medcitynews.com/2024/03/food-maternal-health-nutrition/